论文部分内容阅读
随着我国经济建设的不断发展,人们的物质生活水平得到了很大的提高,人们的消费理念也随之有了很大的转变,特别是在油品消费这一方面,以前的一些营销策略已经不适应现在的市场需求,卖方市场必须站在买方市场的角度不断调整营销策略,才能得到更好地发展。基于此,本文主要对油品销售市场营销策略进行了分析。
With the constant development of our country’s economic construction, people’s material living standards have been greatly improved, and people’s consumption concept has also undergone great changes. Especially in terms of oil consumption, some previous marketing strategies Has not adapted to the current market demand, the seller’s market must stand in the buyer’s market point of view to constantly adjust the marketing strategy in order to get better development. Based on this, this article mainly analyzes marketing strategy of oil marketing.