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病案管理作为医院管理的重要组成部分,以向医院内、外提供高质量的医疗信息服务为核心业务,其服务水准直接影响着医院的运营效果。文章从营销管理的角度剖析病案管理的外部与内部环境境况,确认病案管理部门将市场营销管理理念应用于病案管理是确定可行的,必将推动病案管理的可持续性发展,不断提升医院病案服务质量,最终实现提升医院市场竞争力的长远目标。
As an important part of hospital management, medical record management takes the core business of providing high quality medical information service inside and outside the hospital, and its service level directly affects the operation effect of the hospital. From the perspective of marketing management, the article analyzes the external and internal conditions of medical record management, and confirms that it is feasible and feasible for medical record management departments to apply the concept of marketing management to medical record management. It will certainly promote the sustainable development of medical record management and continuously improve the medical record service Quality, and ultimately realize the long-term goal of enhancing the hospital’s market competitiveness.