“您恐慌什么?”“我恐慌了吗?”“您明明已经开始恐慌了!您的行动已经告诉了我。”这是在由北京润龙恒业科技有限责任公司举办的中国微营销培训会上.一位北京大学营销专家与一位企业家之间的谈话。会上该营销专家与众多企业家展开了一场题为“您恐慌什么”的大讨论。他提出了很多种恐慌类型.在此笔者仅列举出与水族企业相近的3种类型与大家分享.一种叫“外销转内销型恐慌”。主要针对的是那些一直在做产品出口和国际品牌oEM业务的企业.虽然以前在国际上的业务深耕得顺风顺水。但如随着国外消费疲软.出口量大幅下降.OEM产品订单不断减少.再加上人民币的持续升值.他们不得不将发展重心转向国内市场。面对纷繁复杂的国内市场和高成本的压力,许多企业想找出一条捷径去开拓一条属于自己的营销渠道,但是公司营销会议一遍遍地开.营销措施一个个地试.却始终未见成效。 “” “I panic it? ” “You obviously have begun to panic! Your action has been told me. ” This is held by Beijing Run Long Hengye Technology Co., Ltd. Of China’s micro-marketing seminar. A Peking University marketing expert and an entrepreneur talk. At the meeting of the marketing experts and many entrepreneurs launched a “” what you panic “big discussion. He made a lot of panic types. Here I only cite three types similar to the aquarium business to share with you. One is called ”export-to-domestic panic." The main target is those who have been doing product exports and oEM business international brand enterprises, although in the international business plowed downwind. However, with the sluggish consumption abroad, the sharp drop in exports and the continuous reduction of orders for OEM products coupled with the continuous appreciation of the renminbi, they have to shift their development focus to the domestic market. Faced with the complicated domestic market and the pressure of high cost, many enterprises want to find a shortcut to open up their own marketing channels, but the company marketing conferences open over and over again. Marketing measures one by one to try. But has not been effective.