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10月19日,在第八届中国广告节颁奖晚会上,中广协秘书长时学志宣布深圳商报获得第九届中国广告节的承办权,我们知道,这标志着广告节在举办的组织形式上有了创新与突破。由一家媒体来承办广告盛会,这本身就是个大创意,其对中国广告节的发展将产生深远影响。不久前,深圳商报社广告处处长董剑鸣先生就此接受了本刊记者的专访。记者:请问,深圳商报是基于什么思想,提出申办下一届广告节的?从设想的产生到如愿以偿,这中间的历程是怎样的?
On October 19, at the Eighth China Advertising Festival Awards Gala, the secretary-general of CASC Shi Xuezhi announced that Shenzhen Commercial Daily won the bidding rights for the Ninth China Advertising Festival. As we know, this signifies that the festival has been held There are innovations and breakthroughs in the form of organization. Advertising by a media event, which in itself is a big idea, the development of China’s advertising festival will have a profound impact. Not long ago, Mr. Dong Jianming, Director of Advertising Department of Shenzhen Commercial Daily, accepted an interview with this reporter. Reporter: Excuse me, the Shenzhen Commercial Daily is based on what thinking, proposed to bid for the next advertising festival? From the creation of the idea to the wishful, what is the middle of the process?