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近年来,消费者的网上购物行为已悄然生变,从盲目冲动消费过渡到理性消费。随着“80后”、“90后”崛起成为社会中间力量,个性化、多元化的需求越来越明显。价格不再是唯一衡量标准,而是涵盖品质、服务、体验等各个环节的全流程体验。作为最能彰显自我个性与独特品位的服装服饰尤为如此,近年来,个性鲜明、
In recent years, consumers’ online shopping behavior has quietly changed from blind impulse consumption to rational consumption. With the rise of “80s” and “90s” as the intermediate forces in society, the demand for individualization and diversification becomes more and more obvious. Price is no longer the only metric, but a full process experience covering every aspect of quality, service, experience, and more. This is especially true for the apparel and accessories that best demonstrate one’s own personality and unique taste. In recent years,