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随着时代的发展与新媒体的普及,微电影这一特殊的影片形式越来越受到关注。微电影不仅成为广告商在新媒体平台上进行品牌推广和营销的重要形式,而且众多组织和企业逐渐参与微电影制作的热潮之中,同时也为独立的个人或团体提供了自我表达和个性展示的平台。
With the development of the times and the popularization of new media, the special movie form of micro-film is getting more and more attention. Micro-movies not only become an important form for advertisers to brand and market in new media platforms, but also many organizations and enterprises are gradually participating in the craze of micro-film production as well as providing self-expression and individual display for independent individuals or groups Platform.