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你相信一见钟情吗?其实大多数的时候我们在商场购物都凭靠着第一眼的视觉感。而这种“眼缘”就来自于服装卖场的陈列,它是终端卖场最具实效的营销手段之一。陈列作为商品无声的推销员,是品牌魅力的灵魂之体现,也是商品价值的二次创造。在今天,如火如荼的电商购物不断刺激着实体零售业的变革。那么,服装品牌企业长期以来在零售终端以及陈列设计上的大量投入还有必要吗?服装的陈列设计将进入怎样一种新的竞争阶段?
Do you believe in love at first sight? In fact, most of the time we rely on shopping at the first visual sense. And this “Eye ” from the display of clothing stores, it is one of the most effective marketing tool terminal stores. Display as a silent salesman of goods, is the embodiment of the brand charm of the soul, but also the second creation of the value of goods. Today, a boom in e-commerce shopping continues to fuel the real retail revolution. So, clothing brand companies have long been in retail terminals and display design of a large number of inputs is necessary? Clothing display design will enter a new stage of competition?