很多生意人在投资经营活动中,存在一个较为严重的投资误区,那就是在投资时将资金绝大部分都投在了公司开业前的准备上,如:公司房屋的租金、装修、添置设备、雇用员工和办理相关手续等,认为只要公司开业便一切就续、万事俱备,只等白花花的银子流入公司的账下。其实不然,很多企业经营失败并非技术落后,也不是市场定位不准,往往败在了资金投向不合理。例如某一科技公司,注册资金50万元,其中花了24万多元首付30%银行按揭,买了一套80万元左右的公司用房,后来又花了近20万元进行装修和添置现代化办公设备,仅仅留有6万多元流动资金,公司主营业务是软件开发设计以及智能小区的设计与开发施工。创业伊始,公司瞄准中小企业的管理市场,高薪聘请了软件开发工程师开发管理软件。该管理软件的设计和定位均属市场领先地位,公司的老总认为软 Many businessmen invest in business activities, there is a more serious investment misunderstanding, that is invested in the vast majority of funds are invested in the company's pre-opening preparations, such as: the company's rental housing, decoration, purchase of equipment, Hiring staff and handling related formalities, etc., that as long as the company opened everything will be continued, everything is ready, only the shoddy money into the company's account. In actual fact, many business failures are not technologically backward, nor is the market position is not allowed, often defeated in the funds unreasonable. For example, a technology company with a registered capital of 500,000 yuan, of which spent more than 240,000 yuan down payment of 30% of bank mortgages, bought a set of 800,000 yuan of company premises, and later spent nearly 200,000 yuan for renovation and purchase Modern office equipment, leaving only 60,000 yuan of liquidity, the company's main business is the design of software development and design and development of intelligent community construction. At the beginning of the venture, the company aimed at the SME management market, hired a software developer to develop management software. The management software design and positioning are leading the market, the company's CEOs think soft