本文立足于山东省烟台市跨境电商产业园,通过调研的方式,运用SWOT分析法建立模型,对烟台市跨境电商企业的现状进行介绍,从而分析自身的优势、劣势以及面临的机会与威胁,进而提出适合烟台市跨境电商企业的战略对策,以期实现跨境电商企业的进一步发展。 Based on the research of cross-border e-commerce industrial park in Yantai, Shandong Province, this paper uses SWOT method to establish a model to introduce the status quo of cross-border e-commerce enterprises in Yantai to analyze their advantages, disadvantages and opportunities And threats, and then put forward suitable for Yantai cross-border e-commerce business strategy to achieve further development of cross-border e-commerce business.