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运用文献资料、实地调查等方法分析了百色市红色旅游资源的开发现状,研究认为,百色市红色旅游资源开发在取得一定成效的同时仍然存在资源保护工作薄弱、产品结构有待优化、资源整合力度不够、客源市场亟待拓展等诸多问题。百色市红色旅游资源的开发需要在坚持生态理念的前提下通过完善红色旅游资源保护体系、融入整合营销策略、优化旅游区域产业结构等途径,形成“四位一体”的开发路径,实现百色市红色旅游资源的可持续发展。
This paper analyzes the current development of the red tourism resources in Baise City by means of literature and field survey. The research shows that the development of the red tourism resources in Baise City has achieved some success while the resources protection work is still weak, the product structure needs to be optimized and the resource integration is not enough , The source market needs to be developed and many other issues. The development of red tourism resources in Baise needs to develop a “four in one” development path by improving the protection system of red tourism resources, integrating marketing strategies and optimizing the industrial structure of tourist areas while adhering to the ecological concept. Sustainable Development of Red Tourism Resources in City.