自进入到信息时代以来,以计算机和网络技术为核心的网络经济实现了迅猛的发展,市场营销环境也随之发生了较大程度的转变,这对于企业的市场营销工作的开展带来了一定的挑战,如何实现市场营销策略的有效转变,已经成为企业实现健康长远发展所亟需解决的实际问题。为此,本文首先对网络经济时代下的市场营销环境特点进行了概述,之后重点探讨了市场营销策略的转变。 Since entering into the information age, the network economy with computer and network technology as its core has witnessed rapid development, and the marketing environment has also undergone a large degree of change. This has brought a certain amount of work to the marketing of enterprises How to realize the effective change of marketing strategy has become an urgent problem to be solved in order to realize long-term health development. To this end, this paper first outlined the characteristics of the marketing environment under the era of Internet economy, and then focused on the change of marketing strategy.