时常听到一些关于广告的说法,看到一些关于广告的论断,许多意思都有类似或相同的一面,具体到广告创意方面,很多人同声一词的说中国广告的整体创意水平是如何的低下,和美国等西方国家之间的差距已经如何的大。而我却一直认为,中西方广告创意从整体上说的确存在着各方面的差异,但这种差异最主要的不是指创意水平上的高明与低劣,而更多的则表现为一种创意方式和创意风格上的不同。中 From time to time to hear some of the ads on the argument, to see some of the assertions on advertising, many of the meanings have similar or identical side, specific to the creative aspects of advertising, many people said in unison the overall level of creative Chinese advertising is how Low, and the United States and other Western countries have been how the gap between the big. However, I have always believed that there are indeed differences in all aspects of Chinese and Western advertising ideas. However, the most important difference here is not the high level of sophistication or inferiority of the creative level, but more of the creative way And different creative style. in