在网络快速发展的环境下,网络媒体在舆论宣传方面起着重要作用,同时通过对网络数据的分析有助于政府作出正确的决策,网络舆情逐渐对政府的管理产生一定影响。但是网络舆情给政府管理带来积极影响的同时也会带来消极影响,政府必须正确认识网络舆情,并且作出正确的应对机制。 In the rapidly developing network environment, online media plays an important role in media publicity. At the same time, it is helpful for the government to make correct decisions through the analysis of network data, and the network public opinion gradually affects the management of the government. However, the public opinion on the Internet has a negative impact on the management of the government. The government must correctly understand the public opinion on the Internet and make the correct response mechanism.