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“入世”后的中国报业，特别是作为报业主体的党委机关报，将面临何种机遇和挑战？应采取何种应对措施？本文提出：实施名牌战略，办出可以与国外传媒相抗衡的报纸，巩固社会主义舆论阵地；充分利用先进的网络技术进行信息传播，尽快形成网上优势；深化改革，壮大报业经济实力，形成规模经济；建立优秀人才脱颖而出的机制，努力培养一专多能的复合型人才。
What kind of opportunities and challenges will the Chinese newspaper after the accession to the WTO, especially the party organ that serves as the main body of newspaper industry? What kind of response should be taken? This article puts forward: the implementation of famous brand strategy, the newspaper can contend with the foreign media, consolidate the position of public opinion in public opinion; make full use of advanced network technology for information dissemination, the online advantage as soon as possible; deepen the reform, expand the newspaper economic strength, the scale Economic; establish outstanding talent stand out mechanism, and strive to cultivate a multi-skill compound talents.