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笔者分析在移动互联时代,传统出版产业面临着数字出版产业的强烈冲击和生存危机的形势,并提出挖掘自身的核心价值和优势,借鉴国外成功的经验,制定应对危机,健康发展的变革策略。如充分挖掘自有资源;根据自身的经济实力,构建数字出版平台;增加内容的附加价值,使读者变为创造性的消费者;采取按需出版和自助出版方式;提供跨媒体出版;多媒体复合出版。传统出版业只要抓住机遇,与时俱进,必能迅速转型和升级,再创辉煌。
The author analyzes that in the era of mobile Internet, the traditional publishing industry is facing the situation of strong impact and survival crisis of the digital publishing industry. It also proposes to tap its own core values and advantages and learn from the successful experience of other countries to formulate a strategy to cope with crisis and healthy development. Such as fully exploiting its own resources; building a digital publishing platform based on its economic strength; increasing the added value of content to make readers into creative consumers; adopting on-demand publishing and self-publishing methods; providing cross-media publishing; . As long as the traditional publishing industry seizes the opportunity and advances with the times, it will rapidly transform and upgrade to create greater glories.