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随着移动互联网信息技术的发展、网络化思维的不断冲击、大学生行为及价值观的变化、以及在全面建设小康社会阶段社会内部的转型发展,“互联网+”思维为高职院校思想宣传工作带来机遇的同时,也使得现有的工作模式出现跨平台融合的趋势。但是,许多高职院校在网络社会带来的新挑战背景下,并没有充分发挥“互联网+”平台的优势,导致现有的工作方法、实效性、运行机制等方面存在一定的薄弱环节。因此,本文在分析“互联网+”思维内涵的基础上,针对网络社会视角下高职院校思想宣传工作的媒体、机制建设,进行了相关的论述,希望能对高职院校思想宣传工作的发展具有一定的实际意义。
With the development of mobile Internet information technology, the continuous impact of networked thinking, the changes of college students’ behaviors and values, and the transformation and development within society in the process of building a moderately prosperous society in an all-round way, the thinking of “Internet +” serves as the ideological propaganda for higher vocational colleges While the work brings opportunities, it also tends to make the existing work modes cross-platform integration. However, under the background of the new challenges posed by cyber society, many higher vocational colleges have not given full play to the advantages of the “Internet +” platform, leading to some weaknesses in the existing working methods, effectiveness and operating mechanism Links. Therefore, based on the analysis of the connotation of “Internet + ”, this paper discusses the media and mechanism construction of ideological propaganda in higher vocational colleges from the angle of network society, and hopes to promote the ideological propaganda of higher vocational colleges The development of work has a certain practical significance.