公信力是新闻媒体生存和发展的基础,也是提高媒体核心竞争力,走上可持续发展道路的重要保证。然而新闻媒体公信力的建设并不是一蹴而就的社会活动,而是一个漫长而艰苦的经营过程。本文主要分析了新闻媒体公信力建设的重要性,对新形势下如何加强其公信力建设提出了几点思考。 Credibility is the basis for the survival and development of the news media. It is also an important guarantee for raising the core competitiveness of the media and embarking on the path of sustainable development. However, the construction of the credibility of the news media is not a one-time social activity. It is a long and arduous business process. This article mainly analyzes the importance of the credibility construction of the news media and puts forward some suggestions on how to strengthen its credibility construction under the new situation.