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国内的网上书店经过短短６年的发展，已形成了一定规模，网上书店可谓鳞次栉比、蔚为壮观，但是其发展还是相当不成熟的，存在着许多问题。 当当可说一开始就受到ＡＭＡＺＯＮ的启发．用联合总裁俞瑜的话说，“那是照着亚马逊ＣＯＰＹ过来的”。当当网上书店由科文书业信息技术公司与美国ＩＤＧ、卢森堡剑桥投资集团联合于１９９６年创立，其股东包括ＩＤＧ、ＬＣＨＧ（卢森堡剑桥）、软库、科文公司、留美归来的俞瑜和丈夫李国庆。历经三年的筹备，于１９９９年１２月９日在北京正式营业，同时提供Ｂ２Ｂ和Ｂ２Ｃ服务。自运营以来，营业额已有 １００万．日访问量为７５０００人次，下单率３％，单日销售量到２０００年３月已平均达到１２万元。
After 6 years of development, the domestic online bookstore has formed a certain scale. Online bookstore can be said to be spectacular, but its development is still quite immature. There are many problems. Dangdang was inspired by AMAZON at the very beginning. In the words of co-president Yu Yu, “it was coming after Amazon COPY.” The Dangdang online bookstore, co-founded by Covington Information Technology Corp. and IDG of the United States and the Cambridge Investment Group of Luxembourg, was founded in 1996 with shareholders such as IDG, LCHG (Luxembourg, Cambridge), Softbank, Corvin Incorporated, Yu Yu returned from the United States and her husband, Li Guoqing . After three years of preparation, on December 9, 1999 officially opened in Beijing, while providing B2B and B2C services. Since its operation, the turnover has been 1 million. Daily visit was 75,000 passengers, orders 3%, single-day sales to March 2000 has reached an average of 120,000 yuan.