企业社会责任因其特有的重要性已成为衡量企业竞争力的重要因素之一,而我国汽车行业在快速发展并且取得的利润拐点的同时却没有赢得面向社会、面向环境、面向消费者的公益投入拐点。我国汽车行业存在严重的企业社会责任观念缺失。本文将通过对企业社会责任深层理解极其重要性入手,结合我国汽车行业现状,参考福特汽车的加强企业社会责任经验,构建出国产汽车制造企业CSR经营理念体系。 Because of its unique importance, corporate social responsibility has become one of the most important factors to measure the competitiveness of enterprises. However, China’s auto industry has not won the public welfare input of social orientation, environment orientation and consumer orientation while its rapid development and profit inflection point Inflection point. China’s auto industry there is a serious lack of concept of corporate social responsibility. This article will start with the deep understanding of corporate social responsibility, starting with the status quo of China’s automobile industry, with reference to Ford Motor Corporation to enhance corporate social responsibility experience to build a CSR management system of domestic automobile manufacturing enterprises.