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是哪种力量使经历无数次自我变革的诺基亚不断取得市场领先?作为诺基亚公司的掌舵人,约玛·奥利拉曾经塑造了诺基亚的一个黄金时代。他带领诺基亚完成了从多元化制造型公司向全球主要科技企业的转型,使诺基亚成为了全球手机市场无可争议的领导者。但这位市场的王者也有打盹的时候,并在2003年遭遇到对手的强力挑战。由于智能手机推出过于迟缓,产品外形更新过慢,缺乏在移动通信领域更深层次的作为,诺基亚在2003年整体销售额下滑了2%,经营利润下滑了6%。
What kind of power makes Nokia, which has undergone numerous self-transformations, consistently gain the market leadership? As co-founder of Nokia, Joma Orila once shaped a golden age for Nokia. He led Nokia’s transition from a diversified manufacturing company to major technology companies in the world and made Nokia the undisputed leader in the global handset market. But the king of the market also had a nap, and in 2003 met the opponent’s strong challenge. Due to the sluggish launch of smartphones and slow product updates, Nokia lacks a deeper understanding of mobile communications. Overall sales in Nokia dropped 2% in 2003 and operating profit dropped 6%.