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未来线上渠道将逐渐从“性价比”路线转向“消费升级”。据《中国服饰》从第三方电商数据平台获得的在线监测数据显示,2016年9月份,天猫女装总销售量达到6633.31万件,总销售额为34.29亿元左右。在9月份的天猫女装31大类目中,T恤、打底裤和牛仔裤最受女性消费者青睐。排名第一的T恤类商品销售量达874.31万件,销售额为2.77亿元;其次为打底裤商品,销售量达809.93万件,销售额为1.96亿元;第三名为牛仔裤类商品,销售量为764.87万件,
The future of online channels will gradually shift from “cost ” route to “consumer upgrade ”. According to “China Apparel” online monitoring data obtained from third-party provider data platform, Tmall’s total sales reached 66.3331 million units in September 2016, with a total sales volume of approximately 3.429 billion yuan. T-shirts, leggings and jeans are among the top female consumers in 31 categories of cats in September. T-shirt category ranked first in sales of 8,743,100 pieces, with sales of 277 million yuan; followed by leggings, with a sales volume of 8.0993 million pieces and a sales volume of 196 million yuan. The third category was jeans , Sales of 7.6647 million pieces,