电视广告片的生产在美国已成为一种庞大的行业,而且在不断发展。纽约爱里斯电影公司董事会主席摩尔顿·杜宾估计,从事这一工作的有25,000名专职人员和175,000名非专职人员,去年这方面的开支已约达10亿美元。美国每年生产50万部这类电视片,其中绝大部分是地方上制作的。参加每一部广告片制作的人数不一,有的一、二人,有的多达100人,开销从几美元到10万美元或者更多。生产过程通常是广告公司的某些负责人有一些设想,然后雇用电影制作人、作家和音乐家把这些设想编成不超过一分钟的小剧。拍摄这类片子的演员和模特儿,是由广告 The production of television commercials has become a huge industry in the United States and growing. Milton Dubin, chairman of the board of directors of New York-based Alice Film, estimates that 25,000 full-time staff and 175,000 part-time professionals are working on the job, spending about $ 1 billion last year. The United States produces half a million such films every year, the vast majority of which are made locally. There are different numbers of people involved in the production of each commercial, some one or two, and some as many as 100 people, with costs ranging from a few dollars to $ 100,000 or more. Some of the heads of the production process, which are usually advertisers, have some ideas and then hire filmmakers, writers and musicians to make these ideas into smaller plays of no more than a minute. The actors and models who shoot these films are advertised