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中国的微信用户已经突破4亿,每天同时在线1.5亿人,未来的移动终端正在以惊人的速度普及。移动终端的变化也带来了互联网的变化——传媒形态开始进入小微时代:微信,微博,微搜索,微广告,微APP……小微时代聚合了用户的碎片化时间,开启了中国的微营销时代!但是,问题也来了!企业无法控制微博上的负面信息,刷粉丝、互粉给微营销注入了大量的水分,签名、漂流瓶等各种营销方式太过简单,营销精准化
Weixin users in China have exceeded 400 million online at the same time 150 million people, the future of mobile terminals are being popularized at an alarming rate. Changes in the mobile terminal also brought changes in the Internet - the media began to enter the era of micro-micro-era: WeChat, microblogging, micro-search, micro-advertising, micro-APP ... ... micro-micro era aggregates the user’s fragmentation time, Micro-marketing era! However, the problem is coming! Enterprises can not control the negative information on Weibo, brush fans, each powder to the micro-marketing into a lot of water, sign, drift bottles and other marketing is too simple, marketing Accurate