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商标侵权行为严重危害了公平竞争的市场经济秩序,侵害了商标权利人和消费者的合法权益,被世界各国怒斥为“地下黑色经济”、“现代工业瘟疫”。屡禁不止的商标侵权现象,近年来已经成为我国政府治理的难题。在商标侵权的政府治理中,政府、企业是主要的参与主体。企业是否实施假冒侵权行为,可以看作是政府与企业博弈的结果。构建商标侵权政府监管的博弈模型,可以更好地揭示政企间的策略变化,从中提出更有利于治理商标侵权的政策建议。本文运用进化博弈理论和进化博弈模型作为研究分析的基本路径,深入分析了商标侵权治理中政府与企业之间的长期动态博弈关系,并据此探究和提出了构建完整有效的商标侵权政府监管体系的策略。
Trademark infringement seriously jeopardized the market economy order of fair competition, violated the lawful rights and interests of trademark owners and consumers, and was accused by all countries in the world as “underground black economy ”, “modern industrial plague ”. Repeated measures of trademark infringement have become a problem of government governance in our country in recent years. In the government administration of trademark infringement, the government and enterprises are the main participants. Whether or not a company practices counterfeit and infringement can be regarded as the result of the game between the government and the enterprise. Constructing a game model of government regulation of trademark infringement can better reveal the change of strategy between the government and the enterprise, and propose policy suggestions that are more conducive to the governance of trademark infringement. In this paper, we use evolutionary game theory and evolutionary game theory as the basic path of research and analysis, deeply analyze the long-term dynamic game relationship between government and enterprises in the process of trademark infringement governance, and explore and propose a complete and effective government regulatory system of trademark infringement Strategy.