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自行车是19世纪西方资本主义国家最具代表性的工业产品之一。法国作为其全球商品化的始发地,借助石印术在印刷出版业的广泛应用,发行了大量的商业海报这一群众喜闻乐见的广告载体。此时期的法国自行车海报广告,采用了众多鲜明各异的女性形象,在缔造了一个资本主义经济神话的同时,还真实呈现了19世纪下半叶法国女性平权、解放运动的现实、意义与局限。
Bicycles are one of the most representative industrial products in western capitalist countries in the 19th century. As the starting point of its global commercialization, France, through the extensive application of lithography in the printing and publishing industry, has released a large number of commercial posters, a popular advertising medium for its members. During this period, the advertisement of French bicycle posters used many vivid and varied feminine images. While creating a myth of capitalist economy, it also showed the reality, significance and limitations of French women’s rights equality and liberation during the second half of the 19th century .