在由“中国制造”向“中国创造”转型中,中国学生文具行业坚持实施品牌营销战略,应对国际金融危机,本文记录部分企业的一些做法。面对“由于缺乏自主品牌,大量营销利润给国际上掌握品牌的经销商赚取”的现实,学生文具行业正在逐步增强品牌意识,花大力气创建自己的品牌、民族的品牌,经过多年的努力,已经塑造出“得力”、“齐心”、“真彩”、“广博”、“三木”、“松鹤”、“西瓜太郎”、“出 In the transition from ”Made in China“ to ”Created in China“, the Chinese student stationery industry insists on implementing a brand marketing strategy to cope with the international financial crisis. This article records some practices of some enterprises. Facing the reality of “a large number of marketing profits are earned by internationally-owned brands of dealers due to the lack of independent brands, the student stationery industry is gradually increasing its brand awareness and has devoted great efforts to creating its own brands and national brands, after many years of Efforts have already shaped ”effectiveness“, ”combinedness“, ”true coloring“, ”extensive“, ”Miki“, ”Songhe“, ”“Watermelon Taro”“ , ”Out