我一直想验证一个曾经看到的研究结论,说一个经过充分竞争的成熟市场,一般会有四个主要竞争者,市场份额分别是40%、25%、15%和10%,其他的众多竞争者只能分剩下的10%的份额。而那四个品牌会呈现显著的稳定性。1912年,J.E.Hagerty走访大企业主后出版了《市场营销学》,这标志着营销作为一门独立学问的诞生。一百多年来,作为一门交叉学科,被相关理论和实践推动,营销成为“变术”。如同菲利普·科特勒说的:在营销学的发展史中,每十年都出现一些新的概念,刺激了研究,指导了实践,引起了争论。《商学院》作为关注商业和管理实战的杂志,营销的选题属于在读者中 I have always wanted to verify one of the findings I have seen that a well-established and well-established market will generally have four major competitors, with market shares of 40%, 25%, 15% and 10%, respectively. The other numerous competitions Only the remaining 10% of the share. And those four brands will show significant stability. In 1912, J.E.Hagerty visited the big business owners after the publication of “marketing”, which marks the birth of marketing as an independent learning. For more than a hundred years, as an interdisciplinary subject, driven by relevant theories and practices, marketing has become a “turning point.” As Phillip Kotler said: In the history of the development of marketing, there have been some new concepts every ten years, stimulating research, guiding practice and arousing controversy. “Business School” as a magazine focused on business and management combat, marketing topics belong to the readers