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《推销技术》是一门应用性、艺术性、实践性很强的学科,应着重培养学生分析问题、解决问题的综合能力。文章针对本课程的教学特点,提出了如何结合学生实际情况,提高课堂教学质量,培养学生主体意识,启发学生思维上下功夫,并做出了一定的课堂教学尝试。
“Marketing technology” is an applied, artistic, practical and strong discipline, should focus on training students to analyze and solve the problem of comprehensive ability. According to the teaching characteristics of this course, the article put forward how to combine the actual situation of students, improve the quality of classroom teaching, cultivate students ’subjective consciousness, inspire students’ thinking and work hard, and make a certain attempt in classroom teaching.