媒介的革命使新兴的影像载体层出不穷,电视已经不是受众所能接触到的唯一影像广告媒介,媒介破碎化状态下,新媒介传播成为了当今的热点。广告行业在瞬息万变的媒体大潮中不断发展,如何找到适应媒介发展的表达方式,通过新的广告语汇来使其在新空间中存在并发挥作用, The revolution of media has made emerging image carrier endlessly. Television is no longer the only image advertising media accessible to the audience. With the fragmentation of media, the spread of new media has become a hot spot today. The advertising industry is constantly developing in the ever-changing media tide. How to find a way of expression that adapts to the development of the media and make it exist and play a role in the new space through the new advertising vocabulary?