论文部分内容阅读
户外媒体一直与城市建筑的发展相生相息,户外空间往往依附于依附于城市道路、铁路、机场、海港、广场、公园、大厦等,而这些交通工具、建筑物、户外空间,都与人们的日常生活有着千丝万缕的联系,雅仕维传媒集团认为户外广告的最大魅力在于运用户外空间营造氛围,因为户外空间与人们在生活上的贴近非常容易引起共鸣和情感认同。这正是户外广告独一无二的最大优势。
Outdoor media has always been associated with the development of urban architecture, outdoor space often attached to the city attached to the roads, railways, airports, seaports, squares, parks, buildings, etc., and these vehicles, buildings, outdoor space, and people Everyday life is inextricably linked. The biggest attraction of outdoor advertising is that Jasper Media Group believes that the use of outdoor space to create the atmosphere, because outdoor space and people in life close to very easy to resonate and emotional recognition. This is the unique outdoor advertising the biggest advantage.