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2016年,移动互联网继续爆发性增长。随着智能手机的普及,人们获取咨询的平台也在逐渐发生转移。腾讯公司的微信软件,作为智能手机的标配,用户数量已经突破9.27亿,成为社交类媒体软件第一。旅游地产作为旅游业的一大支柱,面临知名度不高的问题,在营销推广方面,可以借助移动互联网思维,进行自媒体推广尝试。这对于贵州旅游地产品牌推广,塑造贵州旅游品牌在游客心目中的形象有着重要意义。通过时光贵州项目进行分析,从旅游文化地产推广角度出发,分析微信营销对旅游地产营销的积极作用。在移动设备繁荣的背景下微信营销更具有针对性,有利于低成本推广品牌,提升贵州文化在竞争中的地位。
In 2016, the mobile Internet continued its explosive growth. As the popularity of smart phones, people are getting the platform for counseling is gradually shifting. Tencent’s WeChat software, as a standard smartphone, the number of users has exceeded 927 million, becoming the first social media software. As a pillar of tourism, tourism real estate faces the problem of low popularity. In terms of marketing and promotion, it can make use of mobile Internet thinking to conduct self-media promotion attempts. This is for Guizhou tourism brand promotion, shaping the tourist brand in Guizhou in the minds of tourists is of great significance. Through the time Guizhou project analysis, tourism and cultural real estate promotion point of view, the analysis of WeChat marketing on the tourism real estate marketing positive role. In the context of the prosperity of mobile devices, WeChat marketing is more targeted, promoting low-cost brand promotion and enhancing the status of Guizhou culture in the competition.