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价格管理成为企业现阶段乃至以后的营销关键,在4R或是4V未成为现阶段营销主流观念的现在,4P战略仍是企业营销成败的决定战略。本文通过介绍价格策略以及价格策略制定步骤,以让读者了解价格策略现阶段的大体内容和重要性并指导其对于营销战略的制定。
Price management has become the key to the company’s marketing at this stage and beyond. Now that 4R or 4V has not become the current mainstream concept of marketing, the 4P strategy is still the decision strategy for the success of corporate marketing. This article introduces the price strategy and pricing strategy development steps, so that readers understand the general content and importance of the current price strategy and guide its development of marketing strategy.