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本文以“微信矩阵”作为新媒体矩阵的代表,通过阐述新媒体、自媒体平台的矩阵效应,分析新媒体矩阵的打造情况,以及其中出现的系列问题,探讨传统新闻媒体如何在新媒体时代实现品牌形象和传播影响力的提升,如何利用“粉丝”提升品牌和效益。
This paper uses “WeChat Matrix” as a representative of new media matrix. By elaborating the matrix effect of new media and self-media platform, this paper analyzes the creation of new media matrix and the series of problems that arise therein, Times to enhance the brand image and dissemination of influence, how to use “fans ” to enhance the brand and effectiveness.