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随着我国人民生活水平的提高,带薪假期制度的完善,中国自驾车旅游产业应运而生。丽水市,在政府大力支持旅游业的推动下,自驾游旅游市场近几年取得了空前大发展。本文以丽水自驾车旅游市场为例,通过SWOT分析法,我们可以清楚的看到丽水自驾车旅游市场在开发过程中存在的优势、劣势、威胁以及机会。经过探究分析,提出自己的拙见以期为丽水市自驾游的发展提供对策和解决方案。
With the improvement of living standards of our people and the improvement of paid holidays, China’s self-driving tourism industry has emerged. Lishui City, driven by the government strongly support the tourism industry, traveling by car tourism market has made unprecedented development in recent years. In this paper, Lishui self-driving travel market, for example, through the SWOT analysis, we can clearly see the Lishui self-driving tourism market in the development process existing advantages, disadvantages, threats and opportunities. After inquiry and analysis, put forward my own humble opinion in order to provide solutions and solutions for the development of Lishui Zijia You.