二十一世纪,互联网已深深地影响到人类的生活,它带给人类的不仅是技术和信息的一场变革,更深刻的是它能使人类在经济活动方式上发生不可思议的转变。它对市场营销过程中的交易而规划、产品、服务构思、定价、促销和分销进行了流程的再优化。而适应时代潮流变化的网络营销成为企业所青睐的营销方式将是一股不可逆转的趋势。 In the 21st century, the Internet has profoundly affected human life. It brings not only a revolution in technology and information to mankind, but more profoundly, it enables mankind to make an incredible change in the way economic activities take place. It optimizes the process of planning, product, service concept, pricing, promotion and distribution of transactions in the marketing process. And to adapt to the changing trend of the times Internet marketing has become the business of marketing methods will be an irreversible trend.