在当前经济全球化和互联网技术不断发展的大背景下,媒体是一把双刃剑,运用得好,就能引导舆论,从而树立政府廉政高效亲民的良好形象;如果运用不好,媒体就会推波助澜,使小危机演化为大事件。新形势下各级领导干部在应对媒体、提高同媒体打交道的能力上要把握好“四原则”。一是以人为本原则。重大紧急情况发生后,受害者以及受害者家属情绪非常激动,领导干部首先要做的是体谅和稳控,不能因为家属情绪失控而有对抗心理,应根据其合理诉求,提供周到的服务,想方 Under the background of the current economic globalization and the continuous development of Internet technology, the media is a double-edged sword. When it is well used, the media can guide public opinions so as to establish a good image of an efficient and honest government and a people-friendly government. If not used well, the media will Fueled the crisis, the small crisis evolved into a major event. Under the new situation, leading cadres at all levels should grasp well the “four principles” in coping with the media and enhancing their ability to deal with the media. First, people-oriented principle. After the major emergencies, the victims and the families of the victims are very emotionally excited. The leading cadres must first of all be considerate and stable. They should not confront their psychology because their families are out of control. They should provide thoughtful services according to their reasonable demands and think square