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在广西旅游进入快速发展时期的背景下,本文提出了对广西旅游形象进行重新定位的必要性,并确定了广西旅游形象的关键词;重点对广西旅游形象传播策略进行了探讨,提出了植入策略、新媒体策略、大型活动促销策略和整合营销传播四大策略。
In the context of Guangxi tourism entering a period of rapid development, this paper puts forward the necessity of relocating Guangxi’s tourism image and defines the key words of Guangxi’s tourism image. It focuses on the dissemination strategy of Guangxi’s tourism image, Strategy, new media strategy, promotion of large-scale activities and integrated marketing communications strategy.