宁乡县花明楼旅游区作为比较成熟的红色旅游地,但是受传统竞争激烈的旅游环境和旅游方式的制约,以及周边红色旅游产品的屏蔽作用,使宁乡县红色旅游发展空间不足,经济效应相对不高。结合宁乡县多种旅游资源的现状,本文开发多色结合的发展模式,设计适应市场需求的旅游产品,以期谋求宁乡县红色旅游新的发展。 Ningxiang County Huaminglou tourist area as a relatively mature red tourist destination, but subject to the traditional highly competitive tourist environment and travel constraints, as well as the shielding of the surrounding red tourism products, so that the development of Ningxiang red tourism lack of space, the economy The effect is relatively low. Combined with the current situation of Ningxiang county’s multiple tourism resources, this article develops a multi-color development model and designs tourism products that meet the market demand in order to seek new development of Ningxiang red tourism.