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随着信息技术的发展,越来越多的人,特别是年轻人喜欢通过上网了解世界。这一趋势对报业的生存和发展,无疑是严峻的挑战。与此同时,一种免费报纸在欧美、亚洲和中南美等地区悄然兴起,而且日益受到人们的青睐。免费报纸的特点是篇幅短小,一份免费报纸用不了20分钟即可看完,而且发行成本低廉。这种报纸多在人流稠密的车站等地免费分发,供人们阅读。免费报纸的创办者意在通过此举,把那些通过上网浏览新闻的年轻一代拉回到报纸读者队伍中来。因此,免费报纸也可说是媒体激烈竞争的产物。不久前在香港召开的世界报业协会
With the development of information technology, more and more people, especially young people, like to know the world through the internet. This trend is undoubtedly a serious challenge to the survival and development of the newspaper industry. At the same time, a free newspaper has quietly risen in Europe, America, Asia, Central and South America and other regions, and it is increasingly favored by people. Free newspapers are characterized by short space, a free newspaper takes less than 20 minutes to read, and the issue of low-cost. Such newspapers are mostly distributed in crowded stations and other places for free distribution for people to read. The founder of the free newspaper intended to pull those younger readers who read the news online to return to the newspaper reader. Therefore, free newspapers can also be said to be the product of intense media competition. Not long ago in Hong Kong World Press Association