目前广告设计基础课程的教学现状主要就是课堂讲述、案例分析、广告赏析、作业交流,主要还是采用传统的教学模式,而开放式教学主要具有自主性、综合性、探究性、开放性等特征,是以学生为着眼点的,同时进行多元化的评价方式,能充分发挥学生自主学习的能力,这种教学方法是教会学生学习的方法,是有助于学生终身学习的。 At present, the teaching status of the basic course of advertising design is mainly about classroom narration, case analysis, advertisement appreciation and homework exchange, and mainly adopts the traditional teaching mode. However, the open teaching mainly has the characteristics of autonomy, comprehensiveness, inquiry and openness, It takes students as the starting point and at the same time carries out diversified evaluation methods which can give full play to students’ ability to learn independently. This teaching method is a method for teaching students to learn and helps students to study for life.