中国企业品牌的国际化是经济强国的必经之路。在经济全球化迅猛发展的今天,推进品牌战略、培育世界知名品牌已成为世界各国抢占国际国内市场、带动本国经济发展、跻身经济强国的重要法宝。由美国《商业周刊》公布的2007年度“全球最具价值品牌百强”排行榜中,美国企业的品牌占 Internationalization of Chinese corporate brand is the only way to economic power. With the rapid development of economic globalization, advancing the brand strategy and fostering world-renowned brands have become an important magic weapon for all countries in the world to seize the international and domestic markets, boost their economic development and become economic powers. In 2007, the “Top 100 Most Valuable Brands in the World” published by the U.S. “Business Week”, the U.S. brands accounted for