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基于两个制造商与两个排他性零售商组成的市场建立了闭环供应链模型,考察了供应链相互竞争时不同销售渠道选择对供应链各成员利润的影响.通过比较对称式竞争结构与混合式竞争结构,识别了直销渠道与分销渠道对供应链各成员利润改进的条件、博弈均衡特征和局限性.同时,探讨了不同竞争状态下两条闭环供应链销售渠道的动态演化过程.研究发现,闭环供应链销售渠道的选择不仅依赖于产品间的竞争强度,同时还受到再制造过程中节约的生产成本的影响.
Based on the two manufacturers and two exclusive retailers, a closed-loop supply chain model is established to examine the impact of different sales channels on the profit of each member in the supply chain when they compete with each other. By comparing the symmetric competition structure with the hybrid Competitive structure and identified the conditions, the game equilibrium characteristics and the limitations of the direct sales channels and the distribution channels for each member of the supply chain, and also discussed the dynamic evolution process of the two closed-loop sales channels under different competitive conditions.It was found that, The choice of closed-loop supply chain sales channels depends not only on the intensity of competition between products but also on the production costs saved in the remanufacturing process.