针对电视产业的特殊性 ,在当下不能触及根本产权关系的前提下 ,在传统制度经济学难于解释的理论死角 ,本文引入超产权理论的新观点 ,重新审视我国国有电视系统改革的方式和思路 ,探讨如何激发我国国有电视系统活力及解决激励相容问题的途径和理论支持 In view of the particularity of the TV industry, under the premise that the fundamental property rights can not be touched nowadays, under the theoretical dead-end of the traditional system economics difficult to explain, this article introduces the new viewpoint of the theory of the property rights, reexamining the ways and ideas of the reform of the state- Explore ways and theoretical support on how to stimulate the vitality of China’s state-owned television system and solve the problem of incentive compatibility