当前，随着中国加入WTO和出版改革的不断深入，中国出版产业的发展面临着一系列新情况、新问题，行业内外对于今后中国出版产业的发展方向和目前亟待解决的问题有着各种分析，其中如何增强中国出版产业的核心竞争力更是众人关注的焦点。对于加入WTO以后中国企业的竞争力问题， At present, with China’s accession to the WTO and the deepening of publishing reform, the development of China’s publishing industry is facing a series of new situations and new problems. Both inside and outside the industry have various analyzes on the future development direction of China’s publishing industry and the problems to be solved at present. How to enhance the core competitiveness of China’s publishing industry is the focus of public concern. For the competitiveness of Chinese enterprises after joining WTO,