电视节目的传播过程,其实是一个通过自身制作成规与制作代码来表征世界的过程。借助共同的积极凝视与彼此观影情感的分享,电视媒体成为边疆少数民族共同归属的社区。传播者依赖受众对媒介文本的评判和分析,来塑造边疆少数民族集体记忆与国家认同。由于传播的政治、经济、社会历史语境不同,边疆少数民族受众对电视节目的反馈也程度各异,最终形成的媒介认知差异,决定着媒介的使用与满足。只有认真研究电视节目的传播信息阶段和接受信息阶段,才可能实现电视媒体公信力与边疆少数民族受众认知能力的有效结合。 The process of spreading a television program is actually a process of characterizing the world by making its own rules and making code. With the help of shared positive gaze and the sharing of emotions with each other, the television media has become a community to which border ethnic minorities belong. Communicators rely on the audience’s judgment and analysis of media texts to shape the collective memory and national identity of border ethnic minorities. Due to the different political, economic, social and historical contexts of communication, the audiences of minority ethnic groups in border areas also respond differently to television programs. The resulting differences in media awareness determine the use and satisfaction of the media. Only by carefully studying the stages of dissemination of information and acceptance of television programs can we achieve an effective combination of the credibility of the television media with the awareness of the minority nationalities in frontier areas.