随着“文化旅游”的兴起,具有地方特色的文化旅游商品更能引起旅游者追寻人文历史体验心理下的购买热情。研究贵阳(青岩)特色文化旅游商品的开发与保护,将能填补贵州文化旅游商品的空白,促进贵州旅游的高品质发展,实现文化与旅游的紧密结合。笔者通过分析青岩古镇文化旅游商品开发的现状、存在的问题,提出了相应的对策和建议,以期能促进贵州文化旅游的发展,并为贵州其他地区相关旅游商品的开发提供参考模式。 With the rise of “cultural tourism”, cultural tourism products with local characteristics can arouse tourists’ enthusiasm for buying under the psychology of human history. Studying the development and protection of the special cultural tourism products in Guiyang (Qingyan) will fill the gap of Guizhou’s cultural tourism products, promote the high-quality development of Guizhou tourism and realize the close combination of culture and tourism. The author puts forward corresponding countermeasures and suggestions by analyzing the current situation and existing problems of cultural tourism product development in ancient town of Qingyan, in order to promote the development of Guizhou cultural tourism and provide a reference mode for the development of tourism products in other areas of Guizhou.