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随着积木玩具的发展,积木玩具的种类也随之增加,玩法也多样化。目前,越来越多的家长开始意识到积木玩具在儿童成长中所起到的作用,虽然国外已有非常成熟的积木玩具品牌,但国内在积木玩具的包装设计上依然存在滞后。本文从儿童心理成长特征的角度出发,分析了儿童的心理特点及需求,基于这些特点和需求提出了积木玩具包装设计的方法。
With the development of building blocks toys, building blocks also increase the types of toys, game play is also diverse. At present, more and more parents are beginning to realize the function of building blocks toys in children’s growth. Although there are already very mature building blocks toy brands abroad, there is still a lag in the packaging design of building blocks toys in China. This article analyzes the psychological characteristics and needs of children from the perspective of children’s psychological growth characteristics. Based on these characteristics and needs, this article puts forward the method of building blocks toy packaging design.