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我们已离不开信息,当我们追逐着社会上与我们相关或不相关的种种变化时,广告也越来越多频次地出现在我们的身边眼前。从选取广告载体的指标来看。成本仍占首要地位,因此报刊等平面媒体仍是信息业广告最重要的载体。但是随着信息产业不再那么专业.信息业广告在众媒体上增多起来。1997年大众媒体的电脑版的扩张就从专业媒体上分得了消费类产品的一杯羹。而由于行业媒体对行业购买的独特影响力,商用产品广告不时会在金融、商贸和科教等行业媒体上一露峥嵘。随着厂商挤占二级市场的策略出台。地方媒体上的广告投
We can not live without information. As we chase after the changes in our society that are related to us or not, advertisements are appearing more and more in front of us. From the selection of indicators of advertising carrier point of view. Costs still dominate, so print and print media are still the most important carriers of informational advertising. But as the information industry is less specialized, informational advertising has increased in the media. The expansion of the PC version of the mass media in 1997 drew a share of consumer products from the professional media. Due to the unique influence of the industry media on the purchase of the industry, commercial product advertisements from time to time will appear in the media of finance, business, science and education. As manufacturers squeeze the secondary market strategy introduced. Advertising on local media