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2005年9月初,中国直销法的两个条例《直销管理条例》与《禁止传销条例》终于在万众瞩目中出台了,社会各界的各种估测与猜疑也终于划上一个休止符。这两部法规的颁布,是中国履行加入 WTO 承诺的具体体现,同时也标志着中国直销业进入了一个法制化时代。随着直销法实施时间的逼近,各直销企业密切关注着试点企业雅芳的转型进展,并开始尝试着适应新法规的直销模式。毕竟8000万注册资金、200万银行保证金以及苛刻的信息披露制度不是每个企业都能够承受得了的。
At the beginning of September 2005, the two regulations of the Direct Marketing Law of China, “Direct Management Regulations” and “Prohibition of Pyramid Selling Regulations,” were finally promulgated in the spotlight. Judgments and suspicions from all walks of life have finally been put on a rest. The promulgation of these two laws and regulations is a concrete manifestation of China’s fulfillment of its promise of joining the WTO and at the same time indicates that China’s direct selling industry has entered a legalized era. With the direct marketing approach time approach, the direct selling companies pay close attention to the pilot enterprise Avon transition progress, and began to try to adapt to the new regulations of the direct sales model. After all, 80 million registered capital, 2 million bank deposits and harsh systems of information disclosure are not affordable for every business.