广告英语中修辞手法的恰当运用赋予广告语言形象生动、简洁幽默、新颖别致、富有韵律和节奏感等特点,从而产生引人注目的效果,唤起消费者购买欲,有助于产品的推销。常用的修辞手法有排比、比喻、拟人、押韵、双关、仿拟、对比、反复、夸张、反语等。 Appropriate use of rhetorical techniques in advertising English gives vivid, concise, humorous, novel, rhythmic and rhythmic features to advertising language images, thus producing compelling effects that arouse the desire of consumers to purchase and promote the marketing of products. Commonly used rhetorical devices are simple, metaphor, personification, rhyme, pun, imitation, contrast, repetition, exaggeration, ironic and so on.